Senior Marketing Manager

Based: Australia or Aotearoa New Zealand

Job Description

We’re after a kickass Senior Marketing Manager for the newest, most exciting and overall coolest film distribution company in Australia and Aotearoa New Zealand. We are looking for a creative thinker, who thrives on the big ideas and hates doing the same thing twice (unless it worked *really well*).

You’ll immediately watch a film, know who the audience is and how to find them. You’ll work super closely with the Sales, ensuring that the films that Ahi releases, get the best chance they can.

You always keep up with developments in the social and digital space and have a passion for grassroots marketing. We are an independent distribution company, so being nimble will be second nature to you, and the role is for someone who wants to get their hands dirty. Working closely with agencies, you’ll thrive in creative campaign ideas and inspire the team with your energy for it. You’ll need to have a sound knowledge of earned media and publicity, as you direct our team and agencies on these aspects.

We want someone who will flip the script when needed, in order to get eyeballs on screens; with the industry constantly changing, the traditional modes of marketing don’t cut it. Crucially, your communication skills will be on point, as you work closely with filmmakers and other important collaborators.

Ideally a background in film or entertainment, you’ll love what we are bringing to audiences. Ahi is across Australia and Aotearoa New Zealand and will need someone who knows both countries in a marketing sense well, or has the ability to learn very fast. This role is starting at the beginning of an exciting new venture; a great opportunity for someone to really make the role, and strategy for the marketing at Ahi, their own.

Ahi is a wāhi haumaru space, we encourage te reo Māori and are looking forward to having you in a kaupapa Māori led organisation.


  • Set strategy and implement Ahi title marketing plans
  • Identify Marketing opportunities from the moment of a new film acquisition and work with filmmakers and sales agents to maximise these opportunities immediately
  • Set strategy and implement the Ahi brand marketing, from both a consumer and industry perspective
  • Along with the internal team, manage creative and media agencies where applicable, to deliver campaigns
  • Lead all facets of marketing strategy from paid media, to social media engagement, promotions, to activations and events
  • Have a solid understanding of, and be able to oversee publicity and grassroots promotions, and direct agencies and/or internal staff on all PR strategies
  • Lead brand partnerships for films
  • Creatively concept ideas to be applied across key art, digital, social, paid media, outdoor, activations etc
  • Treat and work with our filmmakers as partners, be understanding and sensitive to the filmmaking process while ensuring you get their stories to audiences
  • Be abreast of new media developments and tenaciously follow up new opportunities
  • Have a strong social media strategy in place for Ahi, that is consistently nimble to the cultural zeitgeist, taking into account new platforms and existing platform changes
  • Consistently be aware of competition for eyeballs and leisure time—in film and beyond
  • Work and set marketing budgets on titles in conjunction with the Managing Director and be responsible for those budgets
  • Work closely with Sales to identify cinemas and non-theatrical marketing opportunities such as pitching and selling screenings of our films to corporate, charity and out-reach groups.
  • Give advice to Managing Director on acquisitions, providing support and audience analysis
  • Work closely with all other functions of Ahi to ensure all opportunities are being maximised
  • Attend any relevant festivals, cinema events etc. as needed
  • Coordinate with the Managing Director and Sales on grant applications where relevant
  • Reporting as required


  • Marketing experience in the film/TV or a similar industry
  • Able to manage external agencies effectively
  • From the boardroom to creatives, have sound communication skills and be confident in presenting
  • A solid understanding and competencies in social media strategy and implementation
  • Strong skills in business management, including managing complex budgeting and reporting
  • Proven achievements in strategy development and executing marketing plans
  • Have demonstrable leadership capability including strategic thinking and project management
  • Have experience in managing others
  • Proficiency in Microsoft Office (Sharepoint, Word, Excel and PowerPoint) required
  • Willingness to travel locally and internationally

It is not necessary to meet every single requirement. We are looking for a range of applicants and cultural fit is incredibly important to us.

Apply now